So you are having a website built by a web design new york company? Excellent, hopefully you are pleased with the project so far. User experience is a huge part of how successful your website will be. That’s why we have compiled a short list of user experience tips for you.
● White Space Matters
White space is the empty space between the different assets in your site. Artists have been utilizing the harmonious white space for centuries in their work. That has transferred into modern usages such as web design.
There is something relaxing and aesthetically beautiful about white space, and when done right will please all of your visitors! Helping them towards taking the desired action like making a purchase or signing up for a subscription.
● Load Speed Is Crucial
So you have your white space well optimized, and your content is absolutely world class. That’s a good start, but if your website won’t load fast people will leave in flocks. On average a viewer will decide to stay on the page in 5 seconds. If your web page hasn’t loaded in those 5 seconds they will leave 99% of the time.
Keep your load times short by using smaller sized images and videos. Java actions can drastically slow down the loading speed of a website so should be analyzed thoroughly.
Busier cities will have slower load times due to the amount of traffic, web design New York companies know how to deal with this effectively.
● Blend in Calls to Action
Your calls to action are what prompts visitors to make a payment or sign up for your newsletter. These important aspects of any website need to be unobtrusive so they don’t interrupt the website experience. Try to blend them in with the other content on the site for optimum conversions.